How to Articulate and Define your Price and Value Proposition

A well defined advice proposition is crucial to articulate your service and value that your clients can expect. They may see you once a year, what do they think you do the rest of the time. Most advisers don't talk about the background work that is not only ongoing but essential to promote, from due diligence of solutions, to your ongoing competence to advise your clients. Shout out all the great work you do that is hidden from view, and should anyone question your fees, especially with SJP being all over the press, you have a well defined proposition that is unquestionable. You may have done a consumer duty price and value, but this goes much deeper than just looking at what you already charge and confirm its providing value.